In this course, you will learn how to use Facebook as a marketing channel for your company. In addition, you will experience to build your FB business page and the skills needed to manage the page professionally and efficiently.

Prerequisite is at least a private Facebook account. You also have experience in dealing with the platform in the private or corporate environment or equivalent knowledge according to the following courses:

This course is aimed at people who want to take over the communication and marketing tasks with Facebook for operational and professional use in the company. The seminar is only aimed secondarily at people who want to evaluate the use of Facebook for their company.

This seminar does not address people who want to set up a private Facebook account (see course requirements).

Programma del corso