The process model shows how search engine optimization, content and digital marketing can be efficiently and effectively set up, operated and optimized. You learn how to use your marketing budget effectively and achieve your ranking goals faster.

Experience in marketing in general. You know the SEO basics, terms and relevant measured values that are valuable for you. Basic knowledge of digital marketing is mandatory. You should have knowledge of the following two courses, as this course is based on them:

This course is targeted at employees from communication and marketing departments, content marketing managers and e-commerce and web project managers.

Programma del corso